OVERVIEW

When Jason Silverglate and Ross Brouse came to me in 2015 they had just changed the name of their IT company in NJ/NYC from Fortress Itx to Continuous Networks, LLC they knew they needed to rebrand mainly because they felt their brand identity no longer reflected who they were and the business growth plans they had to unify their IT Solutions for NY and NJ to branch out to Healthcare, Manufacturers as well as Wholesalers of all sizes.

Making IT Personal

Every so often, a brand’s most powerful expression is right under our noses, nascent within culture, waiting to be found and fostered. Such was the case with “Continuous Networks, LLC. As a whole IT is long perceived as cold and detached. Common misconceptions being that technology can only work on sheer logic (no emotions). Straight off I could tell they were uncomparable in the IT industry. I found an immediate and pervasive truth in our strategy workshops — everything and everyone — was personable. Personable leaders, personable employees and personal customer experiences.

The Strategy:

Personalized IT Services and Support

- Virtual and In-House

- Done with you or Done for you.

Positioning and Tagline

“We Make IT Personal"

"We will be with you continuously- virtually, physically, and when needed emotionally."

Branding

A rounded friendly logo representing togetherness and up and down representing virtual and in-house services (see below for more details).

Overall look and feel is a friendly and simple approach.

THE RESULT

Brand Equity Increased by 100%

Allowing Sales Teams to Quickly and Effectively Close More Deals.

In just under 4 Years Continuous Networks generated $7.73 million in sales.

DELIVERABLES:

Strategy, Brand Design, Website Content, Social Media Branding, Business Cards, Stationery, Folders, Book Covers, Ebooks, Monthly Newsletters, LinkedIn Articles; Blog Images, Infographics, Promotional Items, Trade Show Banners, Social Media Marketing Campaigns, Explainer Video Content.

The logo mark reflects the customer and the brand working together. The mark is a symbol of two people.

The top grey shape represents the customer (now referred to as a partner) and the bottom orange color represents the brand reaching out and holding up their partners. As well as the cloud and on-site services. The negative space in the middle (the white area) represents the puzzle of internet security in which Continuous Networks — continuously solve for their partners.

The tagline is a play of the word "IT " and can be read two ways, as IT expresses both a business and personal message. The overall logo and tagline highlight the hands-on positioning reflected in the brand's overall values.

After rearchitecting Continuous’s offerings, I designed an iconographical system to accompany it. Each icon visually conveys its corresponding offering. The system allows for brand recognition information to be conveyed for each service, with a playful personality that is on-brand to be used on their website and in marketing materials.