BRING
STRATEGY
TO LIFE
IDENTITY DESIGN
Strategy Made Visual
With care and attention, I will craft a powerful game-changing brand identity system that is both beautiful & functional, but most importantly, "strategic" so it stays relevant over time.
Your visuals need to strategically complement your brand's narrative, which is why I only begin the identity design once your brand has been defined in brand strategy.
Informed by your brand strategy, I help translate what you are all about into a distinctive, memorable brand that's instantly recognizable, and impossible to ignore or forget!
Logo Design:
Your logo will be designed to capture the essence of your brand in a short and memorable visual. It is the single most used brand asset you will own and serve as an instantly recognizable symbol for your business.
You receive a full set of file types to meet your needs across all digital and print requirements including; jpg, png, svg, ai and pdf. (Vector files with transparent backgrounds are provided to ensure your brand marks can be scaled for use at any size, from a social media profile picture to a billboard).
Color Palette:
When choosing a color palette for your brand, I consider carefully the message we need to communicate and the emotions we want to evoke. Color can also help guide customers through product lines and categorize different messages quickly, therefore I also carefully select schemes to create balance, contrast, and hierarchy in the design.
Typography:
Typography is a crucial element of visual identity, being the closest-related graphic element to the brand’s message. I will choose typography/type pairings that help to convey tone, and style — creating a sense of harmony in design.
Imagery:
I will curate the right photographs and visuals to help bring your story to life and tie it to your brand’s larger narrative.
Iconography:
Iconography refers to all images and symbols appearing on your website and across your marketing paraphernalia. I will create, branded icons that can be highly effective ways to convey big ideas without using a single word.
Brand Guidelines:
By creating brand guidelines that you can reference, you can keep your brand consistent and authentically on-brand, for setting clear standards and delivering a consistent visual identity. It will combine principles, logo usage instructions, color palette, typography, and photography style into one comprehensive document. This helps everyone working with your brand – from freelancers to employees – ensure that everything they create is on-brand— which is essential for growth and recognition.